The Impact of Social Media and Technology on Business #tsrig @run_dmt We talk about how social media and technology have impacted the business. The biggest thing is that each online account has a different audience, so it’s important to make sure the content shared matches that audience. Dances and events are primarily promoted through social media and word of mouth, which is crucial. Many businesses only have a Facebook page as their landing page, but it’s important to also have a presence on Google and a website to be searchable and accessible. socialmedia technology business onlineaccounts audience sharing dances events promotion wordofmouth facebookpage googleprofile website searchability