Effective Brand Partnerships for Local Businesses #tsrig @run_dmt @tbbloggers We discuss the key considerations for a local business owner when looking to partner with a brand or influencer. The focus should be on clearly defining the specific goals and promotional activities that the business needs, rather than leaving it open-ended. The business owner should decide what they want to promote, whether it’s driving more customers to their restaurant, boosting sales, or something else, and then communicate that clearly to the potential partner. #LocalBusiness #BrandPartnership #SocialMediaMarketing #InfluencerCollaboration #SalesPromotion